NEXT LEVEL BURGER Opens First San Francisco Location

The “OG” of Plant-Based Fast Casual Continues National Expansion with Potrero Hill Opening


San Francisco, Calif. Aug. 24, 2018 -- America’s first 100 percent plant-based burger joint, Next Level Burger (NLB), today celebrates the grand opening of its first San Francisco location. The new restaurant joins the recently opened location in Concord, Calif. as the brand’s second California-based location; its seventh overall. The highly anticipated fast-casual phenomenon is located inside the Potrero Hill Whole Foods Market at 450 Rhode Island St. San Francisco, CA 94107.

Founded in 2014 by husband and wife duo Cierra and Matt de Gruyter, Next Level Burger was born in Bend, Oregon. In just four years, NLB has built an out-of-this-world fan base and established a strong following throughout the Pacific Northwest, NYC and the Bay Area.

“We are so jazzed to bring Next Level Burger to San Francisco! We already feel at home in NorCal, with our location in the East Bay, so it's a natural next step to throw down some NLB burger awesomeness in the epic neighborhood of Potrero Hill,” said Matt de Gruyter, co-founder and CEO.

NLB Founders Cierra and Matt de Gruyter

NLB Founders Cierra and Matt de Gruyter

Next Level Burger is recognized for its revolutionary menu of plant-based twists on classic burger joint favorites, including over a dozen jaw-dropping burger combinations. Designed to make plant-based eating delicious and accessible for people of all ages, fan-favorite menu items include:

· The Signature Burger, featuring a house-made umami mushroom and quinoa patty topped with avocado, cheddar or swiss-style cheese and roasted garlic thyme mayo

· The All-American, featuring a savory meaty patty topped with smokey tempeh bacon, cheddar or swiss-style cheese and egg-free mayo

· The Sausage Bacon, featuring a juicy sausage-style patty topped with smokey tempeh bacon, cheddar or swiss-style cheese, egg-free mayo and yellow mustard

· The SoCAL, featuring house-made quinoa and black chia seed patty topped with special sauce, smokey tempeh bacon and avocado

NLB's 100% plant-based foods include burgers, hot dogs, sandwiches, and more.  

NLB's 100% plant-based foods include burgers, hot dogs, sandwiches, and more.  

Menu items also include next-level hot dogs, sandwiches, salads and sides, including a variety of fries and tots. A dedicated kids’ menu means the whole family can enjoy a better-for-you and better-for-the-planet meal. Dessert offerings include delectable diner-style hand-spun shakes from standard flavors like organic chocolate and vanilla, to next-level flavors like Cookies N’ Cream and Salted Caramel Peanut. All shakes are dairy-free, allowing guests the option of a coconut or soy soft-serve base. It’s a sinfully satisfying experience without the guilt that any food enthusiast – plant based or not – will immediately love.

The Potrero Hill location will be open from 11 a.m. to 10 p.m., seven days a week. Next Level Burger is in the midst of its expansion and will continue to debut new locations across the U.S.

Next Level Burger's Animal Burger

Next Level Burger's Animal Burger


About Next Level Burger:

Next Level Burger is the nation’s first 100-percent plant-based burger joint, redefining the classic American burger experience by offering flavor-packed, guilt-free healthy alternatives to the status quo. Recognized for a standout, unique menu stacked with reinvented American favorites, Next Level Burger offers a variety of planet friendly choices—crave-worthy burgers, award-winning, dairy-free, hand-spun, diner-style milkshakes, plant-powered hot dogs, delicious sandwiches, salads and shareable plates. Committed to sustainability, every menu item features responsibly sourced, non-GMO ingredients, as well as all organic veggies. First opening in Bend, Oregon in 2014, the growing Next Level Burger portfolio includes six locations coast to coast—with San Francisco now opening and Austin soon on the way. For more information about Next Level Burger, please visit